Paid Search (Google + Bing)
Our Paid Search Subscription is ideal for highly competitive markets, where achieving organic rankings is challenging. It allows us to precisely target a specific audience, for specific search terms, at the right time.
- We set up your Google + Bing Accounts
- We will craft and optimize your ads for maximum impact.
- Performance Tracking
- Optimize advertising spend
billed monthly
+ $690 One Time Setup Fee*
*Search Volume Report, Account Setup, Campaign Structure, Ad Creation
One key advantage with Paid Search is the ability to precisely control your ads, targeting the right audience at the right time.
Your Front-Row Seat in Search Results
Instant Visibilty
Whether patients search on Google or Bing, paid search puts you at the top of the page, exactly where decision-ready patients look first. When someone searches for your specific services right now, you’re there. No waiting, no wondering.
We think of Paid Search Advertising like a performance athlete: precise, responsive, and built for immediate impact. This strategy works best for practices that need predictable patient flow now, want to test new services, or are looking to fill appointment gaps quickly.
Our approach: We create targeted campaigns around high-intent search terms – capturing patients actively seeking appointments for your specific treatments in your local area. You control the budget, we optimize for the patients that matter most to your practice growth.
Your Personal Dashboard
Get a report every week via E-Mail or on demand in your personal Dashboard.
| Search Keyword | Impressions | Clicks | CTR | Cost Per Click | Conversions |
|---|
How we work
Our workflow for the Paid Search (Google + Bing) Subscription.
We'll send you a link to our onboarding form so we have all the info we need from you to get started:
Once we have all the details we need, we will conduct a Search audit of your website.
Within 5 business days you'll get an email invitation for an Ad Campaign Strategy call. You choose a time & date that's convenient for you and we'll present:
We'll get right on creating your ads and within 72h you'll receive our proposed ads in an email. If you want we can schedule an optional call or you'll send us your feedback via email. Your ads include:
Once approved, we launch your ad campaign with continuous optimization for maximum performance.
You'll receive a weekly email with your personal SEA Performance Update featuring:
At the end of our Q1 we'll send out another invitation to schedule the first Quarterly Performance Update call.
Frequently asked and answered...
In Google Ads, you pay per click. The more competitors bid on a search term, the higher the cost-per-click. This can range from $0.55 to $550. Typically, in the United States, the cost-per-click averages between $3 and $12.
A real life example
You are a dentist, and your beautiful, well-thought-out website is hardly being found due to significant competition in your area. However, there are plenty of people searching daily for dental services in your region.
Your competitors are already running ads, which means the cost-per-click for the search term “dentist + location” is likely around $3.
With a budget of $500, this translates to 166 website visitors per month.
Assuming a conversion rate (the percentage of clicks or visitors who actually come to you) of 3%, this would result in approximately 5 new patients per month.
Only you know how much you earn per patient and can complete the calculation, but PLEASE don’t forget that every new, satisfied patient is likely to recommend you for free and return happily at no additional cost. These are factors that are often underestimated and should be included in this calculation.
Typically within 7-14 days of launch. Once your campaigns are live, you can start appearing in paid search results immediately. We optimize continuously based on performance data to improve your cost per patient acquisition.
We typically recommend $1,000-2,000/month in ad spend for healthcare practices to see meaningful results. We’ll help you determine the right budget based on your market, competition, and growth goals during onboarding.
Yes. Paid ads perform best with a dedicated landing page.
We’ll audit your current campaigns during setup and often find opportunities to improve performance. You maintain ownership of your ad accounts – we just manage them more effectively.
Absolutely. You control the budget. We recommend giving campaigns at least 60-90 days to gather data and optimize, but you can adjust spend monthly based on your practice needs.
Local SEO builds long-term organic visibility (3-6 months to see results). Paid Search delivers immediate visibility but requires ongoing ad spend. Many practices use both: paid search for immediate patients, SEO for long-term growth.
Google Ads and Microsoft Advertising (Bing). These platforms reach 95%+ of search traffic in most markets.
Yes. We create ad copy that complies with healthcare advertising guidelines while speaking directly to patient needs and driving appointment bookings.
No long-term contracts. You can cancel anytime with 30 days’ notice. The $590 setup fee is non-refundable as it covers initial campaign build and launch work. Your monthly $490 management fee will continue through your notice period, and we’ll help you transition account ownership smoothly if you decide to manage ads in-house or work with another provider.
billed monthly
+ $690 One Time Setup Fee