SEA (Search Engine Advertising) is ideal for highly competitive markets, where achieving organic rankings is challenging. It allows us to precisely target a specific audience, for specific search terms, at the right time.
- Google + Bing Account Setup
- We will craft and optimize your ads for maximum impact.
- Performance Tracking
- Optimize advertising spend
- Cancel anytime
billed monthly
+ $690 One Time Setup Fee*
*Search Volume Report, Account Setup, Campaign Structure, Ad Creation
One key advantage with Paid Search is the ability to precisely control your ads, targeting the right audience at the right time.
The first bird catches the worm.
Taking action
Search Engine Advertising (SEA), unlike SEO, involves marketing costs. Here, money is deliberately bid on specific search terms, and ads resembling organic entries are displayed. Visually, these are marked with the “Sponsored” label, as shown in the illustration.
This strategy is particularly useful, when search terms are highly competitive or when competitors are already running ads.
Example of an SEA goal:
I want my website to appear at the very top for the search term “neurologist” within a 30 mile radius around Rochester.
We set up the Google Ads account, write ads, and launch various campaigns. After approximately two weeks, adjustments can be made.
Customized Dashboard
Get a report every week via E-Mail or on demand in your personal Dashboard.
| Search Keyword | Impressions | Clicks | CTR | Cost Per Click | Conversions |
|---|
Frequently asked and answered...
In Google Ads, you pay per click. The more competitors bid on a search term, the higher the cost-per-click. This can range from $0.55 to $550. Typically, in the United States, the cost-per-click averages between $3 and $12.
A real life example
You are a dentist, and your beautiful, well-thought-out website is hardly being found due to significant competition in your area. However, there are plenty of people searching daily for dental services in your region.
Your competitors are already running ads, which means the cost-per-click for the search term “dentist + location” is likely around $3.
With a budget of $500, this translates to 166 website visitors per month.
Assuming a conversion rate (the percentage of clicks or visitors who actually come to you) of 3%, this would result in approximately 5 new patients per month.
Only you know how much you earn per patient and can complete the calculation, but PLEASE don’t forget that every new, satisfied patient is likely to recommend you for free and return happily at no additional cost. These are factors that are often underestimated and should be included in this calculation.