Privacy Policy

Introduction

Goodcalls Inc (Appeario) (“we,” “us,” “our,” “Company”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website at appeario.digital, engage our digital marketing services, or interact with us in connection with our business operations.

This policy applies to information collected through our website, email communications, phone conversations, and in the course of providing our specialized digital marketing services to healthcare professionals. We understand the sensitive nature of healthcare-related business information and have implemented appropriate safeguards to protect the confidentiality of all information entrusted to us.

Information we collect

Personal Information

We collect personal information that you voluntarily provide to us when expressing interest in our services, requesting information about our products, or engaging us for digital marketing services. This may include your name, email address, phone number, business address, professional credentials, medical practice information, and payment details. When you contact us through our website forms, phone calls, or email communications, we collect the information necessary to respond to your inquiries and provide requested services.

Business Information

In the course of providing digital marketing services to healthcare practices, we collect business-related information including practice details, service offerings, staff information for website development, patient testimonials and reviews, marketing preferences, and business goals. We also collect login credentials for various digital platforms and services that we manage on your behalf, such as website hosting accounts, social media platforms, and advertising accounts.

Website Usage Information

When you visit our website, we automatically collect certain technical information through cookies and similar technologies. This includes your IP address, browser type and version, operating system, referring website addresses, pages viewed on our site, time spent on pages, and other website usage analytics. We use this information to understand how visitors interact with our website and to improve our online presence.

Analytics and Marketing Data

We collect information about the performance of marketing campaigns we manage for clients, including website traffic data, conversion metrics, advertising performance statistics, search engine ranking information, and social media engagement metrics. This data helps us optimize marketing strategies and demonstrate the effectiveness of our services.

How we use Information

Service Delivery

We use collected information primarily to deliver our digital marketing services effectively. This includes creating and maintaining websites, developing marketing materials, managing advertising campaigns, monitoring online reputation, providing search engine optimization services, and generating performance reports. We also use information to communicate with clients about their projects, schedule consultations, and provide customer support.

Business Operations

Information is used to operate our business efficiently, including processing payments, maintaining client relationships, improving our services, conducting internal analytics to understand service effectiveness, and ensuring compliance with legal and regulatory requirements. We may also use aggregated, non-identifying information to analyze industry trends and improve our service offerings.

Legal Compliance

We may use information as necessary to comply with applicable laws, regulations, or legal processes, including healthcare advertising regulations, business licensing requirements, and tax obligations. We also use information to protect our legal rights and interests, investigate potential violations of our terms of service, and ensure the security and integrity of our systems.

Information Sharing and Disclosure

Service Providers and Contractors

We may share information with trusted third-party service providers who assist us in operating our business and delivering services to clients. This includes web hosting companies, payment processors, analytics providers, cloud storage services, and specialized marketing tools. All third-party providers are contractually obligated to maintain the confidentiality and security of any information they receive from us.

Client Authorization

We share information as specifically authorized by our clients in the course of providing services. This may include posting client-approved content on websites and social media, sharing practice information with advertising platforms for targeted campaigns, and providing client testimonials or case studies with explicit permission. We never share client information beyond the scope of authorized services.

Legal Requirements

We may disclose information when required by law, legal process, or government request, including responding to subpoenas, court orders, or regulatory investigations. We may also disclose information to protect our rights, property, or safety, or the rights, property, or safety of others, including investigating potential fraud or security threats.

Business Transitions

In the event of a merger, acquisition, or sale of business assets, client information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy. We will provide notice to affected clients before any such transfer occurs.

Healthcare specific privacy considerations

HIPAA Compliance

While Goodcalls Inc does not typically collect, use, or disclose Protected Health Information (PHI) as defined by HIPAA, we recognize that some of our healthcare clients are covered entities under HIPAA. When our services require access to PHI, we will execute appropriate Business Associate Agreements and implement additional safeguards to ensure HIPAA compliance.

Professional Confidentiality

We understand that healthcare practices operate under strict professional confidentiality requirements. All business information, patient testimonials, practice details, and strategic information shared with us is treated with the highest level of confidentiality and is not disclosed except as necessary to provide authorized services.

Medical Advertising Compliance

When creating marketing materials for healthcare clients, we ensure that all content complies with applicable medical advertising regulations and professional standards. We do not create or disseminate marketing materials that could violate healthcare advertising laws or professional ethics guidelines.

Data Security

Security Measures

We implement appropriate technical, administrative, and physical security measures to protect information against unauthorized access, alteration, disclosure, or destruction. This includes secure data transmission protocols, encrypted data storage, regular security updates and patches, access controls and authentication systems, and employee training on data security best practices.

Data Retention

We retain personal and business information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Client data is typically retained for the duration of our service relationship plus a reasonable period afterward for legal and business purposes.

Incident Response

In the event of a data security incident that may compromise personal information, we will promptly investigate the incident, implement appropriate remedial measures, and provide notification as required by applicable law. We maintain incident response procedures to minimize the impact of any security breaches.

Cookies and Tracking Technologies

Cookie Usage

Our website uses cookies and similar tracking technologies to enhance user experience, analyze website performance, and support our marketing efforts. Cookies are small files stored on your device that help us remember your preferences, understand how you use our website, and provide personalized content.

Types of Cookies

We use several types of cookies including essential cookies necessary for website functionality, analytics cookies to understand website usage patterns, marketing cookies to deliver relevant advertising, and preference cookies to remember your settings and choices. You can control cookie preferences through your browser settings, though disabling certain cookies may limit website functionality.

Third-Party Tracking

We may use third-party analytics and marketing services that place cookies on your device. These services help us understand website performance and deliver targeted advertising. We encourage you to review the privacy policies of these third-party services to understand their data practices.

Your privacy rights

Depending on your location, you may have certain rights regarding your personal information:

• California Residents (CCPA): You may request access to, deletion of, or details about how your personal information is used. You also have the right to opt out of data “sales” (we do not sell personal information).
• Other U.S. Residents: Similar rights may apply under your state’s privacy laws.
• EU/EEA Visitors (GDPR): You may have rights to access, correct, delete, restrict processing, or port your data.

To exercise these rights, please contact us at hi@appeario.digital. You may also opt out of receiving marketing communications from us at any time by using the unsubscribe link in our emails or contacting us directly.

International data transfer

If you are located outside the United States, please be aware that information we collect may be transferred to and processed in the United States, where our servers are located and our business operates. By using our services, you consent to the transfer of your information to the United States, which may have different data protection laws than your country of residence.

Children’s Privacy

Our services are not intended for individuals under the age of 18, and we do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

Changes to this privacy policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will notify affected individuals by email or by posting a notice on our website. The updated policy will indicate the date of the most recent revision, and continued use of our services after changes become effective constitutes acceptance of the updated policy.